Facebook has its claws in me and I want out.

Ruth Coustick-Deal
4 min readSep 12, 2017
Not as friendly as it seems. Bears! by SteFou! Flickr CC-BY

Facebook’s list of crimes is pretty extensive. Barely a week goes by when I don’t hear of some new action they have taken that causes outrage and seems devoid of principles.

So the right thing to do should just be to quit right? Easy? A quick search on Medium gives me countless articles that already exist of people ditching Facebook and becoming better more enlightened people, but I Just. Can’t. Do. it. They have their claws in my shoulders so tight.

I “made a list of evil” for myself, of all the things they’ve done, from one-off censorship, to digital colonialism, to systematic silencing of Black voices. This home-documentation is my motivation to get out.

At the end of this I consider, how culpable am I in these crimes if I know about them and still let the company profit from me? I never forget that my presence on the site is what makes them money. And it’s pursuit of money that keeps them churning through new ethical boundaries.

This is why I hate Facebook. I feel morally compromised — but it’s still one of the first things I look at it in the morning.

I feel trapped, held hostage by my friends being on it.

By my past memories stored there. By its reminders of my friends’ birthdays. By the way it holds me close to family friends I’d otherwise lose. By the invites and the event planning. The way I can see the growth and changes in people I care about, in the photos they share: the house renovation, the new baby, the coming out moment, the dissertation published, completing a marathon. I love the closed Facebook-groups for my friends where we make our video game strategies, the one for colleagues sharing advice, for fellow campaigners. Lives are all happening there. These multitudes holds me onto it. And it’s not the individuals’ fault.

It’s not like boycotting Nestle, a company I gave up on as a young teenager. All I lost really was my love of Aeros, not my social connections.

But when I interrogate that thought, it’s exactly like boycotting Nestle, in that we need collective action. One person leaving Facebook might be the right choice for them, but with billions online it makes no difference to the business. Real action has to be more than individuals to halt a goliath.

It’s exactly like Nestle in that they buy up the alternatives. Even when you think you’ve given them up you find that they own one other part of your life. With Nestle, it’s realising the same group own the “ethical” Body Shop. With Facebook it’s that the alternative way I speak to my friends is a WhatsApp group, that they also own. The other social media I use the most is Instagram, that they also own.

When I asked my group of friends for suggestions for how else we should have a group chat we ended up with “dancing pigeons” because we couldn’t find a decent alternative.

How can we take collective action at a company that has it’s claws in every aspect of our lives?

What I am doing is:

  • Having Facebook on just one device.
  • No installing the app on my phone.
  • Slowly, steadily deleting my past photos and erasing its data
  • Rarely uploading any new photos on it any more
  • Not adding new friends easily, but instead trying to coax people into early noughts concept of ‘texting’.
  • Keeping my privacy settings in check
  • Feeling frustrated

So if you have cracked it, please let me know. If you have a plan for a collective action, I want in.

If you’ve enjoyed this article or found it helpful, please consider donating or buying me a coffee: http://ko-fi.com/nesient

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Ruth Coustick-Deal

Interested in all things tech + inclusion | Co-host of The Intersection of Things podcast |